Top 10 Marketing Ideas for Home Improvement Companies

Is your home improvement business in desperate need of new and attractive marketing ideas? Are you not able to generate or attract enough customers? Then you have come to the right place for the right solutions. As an experienced marketer, my primary job is to find the best marketing and promotional techniques for companies that are not able to find the right marketing mix to charm more customers. Either their marketing methods are outdated or they are using the same methods that everyone else is.

Whatever the reason might be, the situation indicates that you need a whole new set of latest marketing ideas for your home improvement business. So, let us help you with these carefully compiled ideas that are most likely to get your phone ringing.

1. Switch to Content Marketing

According to a survey that was recently conducted, 74.2% of the companies accepted that content marketing was helping their marketing teams in attracting quality and quantity.

74 percent

If you do not own a blog already then the best way to go about content marketing is by starting a personalized blog. Your blog should be focused on providing quality and helpful content to the visitors. These visitors-cum-potential customers can gain helpful advice from the blog in acquiring home improvement services for their homes. You can also add a section that would be dedicated to providing answers to the daily queries of visitors.

In your blog, try answering the major problems or questions that customers face and would be eager to know about. Questions such as:

  • The cost of products and services that your company provides and what can cause the cost to increase or decrease.
  • Informative and comprehensive review of your products and services.
  • Provide a detailed comparison of the different options that are available to the customers.
  • Inform them about the best solution that is fit for their home and within their budget.
  • The pros and cons of the solutions that you have provided.
  • The length of time that your products and services would take to install.

The above mentioned questions were the general and simplified ones that customers tend to ask. Moving to the more specific ones and remember, these would require proper and detailed answers. Questions such as:

  • If I were to install a hot tub, how much would it cost me?
  • Which option should I opt for, conservatories or oranges?
  • The amount of time would it take to install a boiler at my place?
  • Which glazing is better, double or triple?

One of the most important thing about your blog should be its search engine optimization (SEO) nature. Though, you should not only focus on keyword density in order to get a better SEO ranking but it is vital that the entire keyword or seed keyword (the basic and associated keyword) appear in your answers. Moreover, your blog does not need to be confined to written content, it can possess a variety of publications such as videos, slideshows, images and infographics, all related to general home improvement techniques or home improvement tasks completed by your company.

Each post of yours should also have the ability to convert the visitors into potential customers (leads). This can be achieved by providing a clear call to action (CTA) tab at the end of each post. The CTA will lead them to the next step which can be the downloading of a free guide or/and filling out of a form with name and email address. This can bring them to your list of leads.

So, now that you are aware of the term content marketing. It is regarded as one of the successfully tried and tested ways of improving your leads for your home improvement business.

2. Feed your leads with emails

Your customer database needs to be vast and a growing one. But having a customer database is one thing and converting it into actual customers is another. So, in order to achieve the latter, it is important to feed your customer database with helpful and focused information via email. Please do not send them jargon through emails, they will simply press the delete button. Use automated emails that only contain content relating to CTA the visitors opted for in the first place. As the survey indicates, 95% of the companies are using automated email marketing services to their benefit.

95 percent

For example, if the visitor has downloaded a free guide to the conservatory material or signed up for hot tubs newsletter then it would be ideal for them to receive something related to it. Possibly email them the text or link to your blog, comparing the top 5 most popular hot tub styles or information about a homeowner that acquired a one of the top 5 hot tube style for his/her home and reaped the benefits. The entire idea behind these emails is to feed their need by pointing the problems they might be facing and offering a suitable solution. This can help remove the hurdle between converting them from visitors to customers.

But, please be very careful with using automated emails. Do not overload the inbox of the potential customer as they would start regarding your emails as spams. Send one email a month or maximum two. There are also a few free software that may help you in getting started to properly manage the email workflow.

3. Remember your clients – customer retention

By now you are already aware of the difference between a potential customer and an actual customer/client. While it is crucial to attracting new customers, it is also vital to maintain the old ones. Remind your old customers, that already trust your services, about the variety of services you are offering.

5 percent

There is a possibility that your old customers may not know about the other products and services your company offers so a properly worded email can guide them. It can direct them into the other areas of their interest or areas related to the job they have gotten done by you in the past. For instance, if they purchased a double or triple glazing from you in the past, you might let them know about the conservatory services you offer. Or if you redid their roof for leakages then you may let them know about your guttering services. It could be that they are already planning to get something similar done and you provide them with the right solution at the right time.

4. Go for Web-based seminar – Webinar

Visuals work better than words, there is no secret in that. Take YouTube’s word for it, they claim that their mobile video consumption is doubling with every passing year. Hence, it is proven that online webinars are an informative and interactive way of engaging your potential customers. Though webinars are generally interactive, but a recorded video on your blog, YouTube channel or your website can also do the trick for you.


The webinar is easy to produce, you only require a camera (mobile camera would do), presentation giver and a clear and helpful message to convey. The emphasis is on the practicality of the information or advice given. The webinar can be about anything and everything, you may answer questions, provide tips or instead of writing simply speak the message out. For example:

  • The right conservatories for your home – Q&A
  • Five ways of protecting your roof from storm damage
  • The dos and don’ts of hot tube maintenance.

5. Get your Google MyBusiness account

Don’t know what Google MyBusiness account is? It is an online platform that combines Google search data with maps with Google + and that too with reviews, insights, and Google analytics. All this in one easy to use interface. The is extremely helpful when a potential customer is searching similar products and services as the ones offered by you, Google will guide them to you. It is mainly beneficial if your company is focused on local business or local area.

google my business

Google Mybusiness account will also help in diverting more traffic towards your website. It is useful in ranking up your websites and this can lead to more customer leads. If you still feel lost with Google Mybusiness then check my blog post regarding it. It will assist you in setting up your free Google Mybusiness account in seven simple steps.

6. Move your business with you

It does not mean moving your entire business when you travel but primarily means keeping a brochure or a booklet showing the classy and immaculate details of your work. The brochure or booklet can contain, images, testimonials, price list and complete business process management information such as address and contact details. You never know where you might find your next customer and the last thing you need is losing a golden opportunity to attract someone towards your products and services.

7. Call out on all the potential customers via an open house

An open house is always a welcome thing for universities, local shops and businesses so why not arrange one for yourself. Invite the local community and prospect buyers into your showroom or workshop. It will be an excellent way for the customers to know you, your business, the products/services you offer and the tasks fulfilled by you in the past. They can learn the ins and outs of home improvement without having to purchase anything. They can also provide their valuable feedback while you can make the most of this opportunity by handing them over your brochures and business cards when they are leaving or humbly request them to sign up for your emails, newsletters or blogs.

openhouse invitation

8. Advertise through your van

Determine your company’s unique selling point (USP) or a slogan. It could be anything, timely delivery, money back guarantee or no job too big or small for us. Whatever it is, simply paste it on your van along with your contact details. So. wherever your van goes, you advertise, for free.

Avoid fluffing your van and try keeping the USP or slogan as simple as possible because the easier to remember the better it is. Have a to the point’ marketing slogan.

9. The new form of competition – social media competition

Social media marketing are the best way to not only provides an increase in traffic towards your Facebook or Twitter page but also provides an upsurge in likes and brand awareness. Everyone fancies a free or a complementary item. It does not matter if the free or complementary item is costly or not, the entire idea is to bring people towards your company and its page.

social media home improvements

Take a look at the top five examples of things you could try on your home improvement page:

  • To win a free hot tub, like, share and comment on your page.
  • Like and get a chance to win a free annual service for your boiler.
  • Like, share and comment to win a free magnetic central heating filter and controls.
  • Enter our competition for a chance to win a free conservatory.
  • Why do you love hot tubs? The best answers get $500 off our entire range.

10. Referral Program

A staggering 92% of the people trust the referrals they receive from their friends or family members. This shows the strength of this cost-effective way of capturing new customers. The referral program can become more effective if there is a reward attached to it. The reward does not necessarily have to be high in price. It can be anything for the referrer and the referred, a gift voucher for a local store or restaurant or a certain percentage off their next home improvement purchase. Any form of discount or free vouchers, etc. is regarded as a great favor from the referrer to the referred.

11. Engaging email series

Writing a series of emails to convey a point or method to get something done can be the ideal way to engage your customers. It can even get you some new clients. The series can include several different parts of story containing images, visuals or infographics. It can be simple as well as contain complex terminology, the idea is to inform the user about a certain method whose products you sell. For example, a series on how to protect your roof throughout the year? People that sign up after the viewing your content, can help you establish a connection with them. After all, you are spending your valuable time providing free advice.

12. Display your work on Pinterest and Instagram

Free, useful and far reaching. Displaying your work via visuals, images or even a collage can help gain a considerable amount of attention from potential customers. Get quality pictures of the work you have successfully completed and display it on Pinterest or Instagram. It can even be something new or unrelated to home improvement, the aim is to keep the audience engaged.

compact power

Compact Power Equipment Rental page has over 44 boards containing advice, examples, and ideas for the people to check and the result is there for everyone to witness, incoming traffic of over 25,000 people on a daily basis. Take a look at this Buzzfeed post providing useful tips to beef up your Instagram page.

13. Advertise through re-targeted ads

Have you ever wondered the product that you were searching for lately is miraculously appearing as an ad on your Facebook page or Google? The answer is through re-targeted ads. Re-targeted ads allow you to focus on people that have visited your page in the last one month. It appears to remind them of their interest in your company or its products and services. An economical way of achieving high returns.

But remember to keep refreshing your ads’ content otherwise the image may become boring and instead of achieving high returns, you might be facing a drop in them.

Make The Best Out Of The Situation With These Home Improvement Tips

Home improvement is important to your home to fit your needs. You need to do all you don’t wind up losing a ton of money or even harming yourself or your loved ones. There are some effective ideas in this article to help you started.

When you have to redo your roof, opt for white or other light colored tiles or material. This can save you a bit on monthly cooling and heating bills.

Consider using radiant heat floor tiles if you replace the tiles you currently have. These tiles provide heat as well as providing a great looking floor. You can easily install these things if you follow the instructions. This project you can quickly and easily be accomplished.

If you wait till the project has begun to ask, it may be hard to find help. You also might have problems finishing your work, which can be a problem for outdoor projects that rely on good weather.

It’s very easy to dress up pillows for a teens room. This will spruce up your teen’s bedroom and lighten the mood in a unique flair.

Remove or secure the extra cord that is hanging from your window blinds. These cords cause a hazard to children and pets if they become tangled in them. Leave just enough cord so you can use the blinds, but extra cord is of no benefit. Tie it up or cut them off before an accident occurs.

Almost any material you purchase to make home improvement are targets for a thief.You should be sure to secure and locked up when you are not being used. If the doors and windows in place and lockable – supplies should be safe when stored inside. If your home is not secure enough, using lockable storage containers will help to deter theft.

Solar lights are cost effective, but they are mainly good for just decoration.

Before painting any surface, take a damp cloth and scrub away excess dust, dirt or grease.

A good way to freshen up your living area is to get new outlet covers. As time passes, your outlet cover may grow old and discolored. These new outlet covers add a fresh look to your home’s appearance.

Be sure you’re accentuating your home’s best features or selling points. This will help buyers see your home’s most special and desirable.

Old toothbrushes are great for cleaning tools. Old toothbrushes work wonders for a multitude of surfaces such as the kitchen sink’s faucet area or even your car’s engine parts. The best thing about recycled toothbrushes is that they cost nothing! Why pay for a brand new brush when an old one? Use that money on another project.

Upgrading your appliances goes a long way in improving the perceived value of your house. No matter your choice, changing out appliances will improve your home.

You can improve the appearance of your landscape with the incorporation of stonework, bushes or vines with whimsical trellises and strategically place stepping stones about the yard.

It’s crazy how long people are willing to settle when it comes to the paint jobs in their homes.

Determine the method you will get handle debris.

You should know where all water valves are located, and turn it off before working on any plumbing system.

When woodworking, never substitute a guess for an actual measurement. Use the tape measure, speed square, and tape measure for accurate woodworking.

Inspect your deck before summer season. There may be rotten areas in the wood that needs to be fixed. This will give you get prepared for summer.

An easy home is by getting a new mailbox. A brand new mailbox will add curb appeal to your home. Make sure to comply with any of the city’s regulations before you install your new mailbox. This job takes about a couple of hours.

There is more to a contractor’s quote than money when you compare quotes between contractors. You need to weigh many factors, including time frames, warranties, and the frequency that they will be working. You want to balance the total cost of the project with its impact on your life.

Make sure any contractor you’re considering has the proper licensing your state requires. You can easily find out this information by looking at your state government’s website or phone. If the contractor is unlicensed, he either did something to cause him to lose his license or is a scam artist.

Once your new flooring is put down, do not allow anyone to walk on it with shoes in order to ensure that it looks good for years. Make sure there are places to store shoes to encourage your new rule. This can go a long way in helping to keep dirt and debris from damaging your floors.

You need to protect your floor surfaces anytime you paint. It can be hard to remove paint from your hardwood or carpeted floors. Lay down a sheet or an old blanket to keep the paint off the floor.

Use newer lighting fixtures to brighten dull kitchens or bathrooms without shelling out lots of cash. Pendant lighting is a great option to use in the kitchen for an elegant appeal.

Give your front entrance a lift! A home improvement that is original is to remove your front walkway with brick pavers. This is a simple job but does require a lot of labor involved in it. Rent a jackhammer and remove old concrete walkways. This should leave you with a great surface for laying the pavers on!

Although home remodeling can be rewarding, it can be work-intensive also. Your dream home can be yours if you are willing to put the work into it. Use what you’ve learned and turn your home around.

The Real Estate Investing Advice You Need

Taking the leap into real estate can be scary to many people. Knowing what happens when you invest in a property and how to pursue it properly are is something that have eluded many. This information has been provided to give you some expert advice on what you can expect in the real estate investment market.

When you’ve made the decision to invest in real estate, form an LLC or a similar entity.This can protect both you personally and professionally.It will also help boost your chances of getting tax benefits thanks to your business dealings.

You should decide early on about what types of real estate you will make before purchasing your first property. Flipping real estate property may be for you.

Never invest your money in a piece of real estate that has not been inspected by an independent or third-party professional. Sellers may be using someone who will favor them. Always get a neutral report or a lookover from someone whom you personally trust.

Look around for like-minded individuals and learn from them. There are a lot of people out there that want to get into investing in real estate investing. There are a lot of people who like to speak about this subject. If you can’t find anything like this where you live, you can find forums online where other investors hang out. Get out there and see what your peers.

Land near water or parks will earn you more money in the heart of a downtown area is likely to produce real value over time.

This will help to insure that you are starting out correctly with your investments. You don’t want to have to pay anything extra for the mortgage on your property because the rent isn’t sufficient.

Don’t spend your money on real estate without researching the field first. Errors in this field can generate some major losses if you don’t watch out.

If you buy a property with a plan to rent it out, be sure to choose your tenants wisely. The person will need to be able to afford both rent for the first month as well as a deposit. If they can’t get that kind of money together at the start, there is a high chance that they will end up falling behind on their monthly rent as well. Keep looking for better tenant.

When buying real estate as an investment, it is a good idea to have an affordable handyman at your disposal. If you don’t do this, you might find your profits are eroded by having to pay for pricey repairs. A good handyman will also be available for any tenant emergency that may arise during the day or night.

It can actually be illegal to dig, and it can be harmful to the property also.

Don’t get real estate located in bad areas. Know all there is to know about the location your prospective property before you buy it. Do your homework in advance.A good deal on a nice house might mean it is in a bad area. It might be difficult to sell and it may be easily vandalized.

Location is the earnings potential of real estate investment. Think about the location and the future.

This will minimize risk since you’ll already have a good feeling for the neighborhood already. You won’t need to think about it. The best way to control your real estate investment is if you are near enough to manage it yourself.

Subscribe to a good listing service that provides you can be alerted to good opportunities when they materialize. This service saves you a lot of time and money. These are accurate information.

Make certain to have the property for needed repairs before making a purchase. Repairs will need to be completed before selling the property. Factor maintenance budget if you plan on renting the property.

Do not allow your emotions to get in the best of you. Keep yourself from feeling too many emotions out of it to ensure you don’t pay too much or don’t make enough profit in the end. You can make more money by following this way.

Figure out what type of building for you to invest in. Buying a property is only part of real estate investment.You should consider the maintenance that the property will require before you sell it later. One-story homes are easier to work on than multi-family properties.Don’t bite off more than you know you can handle.

Avoid those just starting out when looking for the best realtors. You need an experienced realtor to work with.

Be willing to make a few sacrifices.You will have to invest quite a bit of time if you want to be successful with real estate. You may end up having to give up much of your leisurely activities.

Don’t buy property that has a higher than usual or lower than usual price range in the neighborhood. Buying properties too cheap is a waste of money on upgrades. Look for a mid-range price property that is modest and cared for.

You probably realize by now that there are many steps that need to be taken to ensure a successful real estate investment. Obviously, there is much to learn, but you now have a strong foundation to build upon thanks to the information given here. Learn all you can and build a little successful momentum with what you learn here.

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